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In today's competitive online world, No matter how amazing the design!!! if your site is not in visibility then it becomes just an expensive business card.

SEO and Social Media Marketing

Why SEO ??? The simplest answer is that you need to appear in front of customers when they ask for your product/ service on search engines.The two most important ways to make your website most effective in search engine is SEO (Search Engine Optimization) and the second one is SMO (Search Media Optimization).

The use of search engines is now mainstream. You are probably reading this section because you found us in your search. This comes as no surprise, since 90% of Internet users rely on search engines on a regular basis.

Your goal should be to invest in a web project that will give an expected number of target visitors, with the possibility of surpassing these targets. Vamika Digital Pvt. Ltd. shows proven results for how to gain "white hat" SEO popularity, and this has a direct consequence of increasing your company's profit.

Vamika Digital Pvt. Ltd., is an SEO Company that offers quality Search Engine Optimization / SEO Services and Internet Marketing Solutions. Our SEO Processes are designed in view of the Google guidelines, and white hat techniques. We ensure to provide Google Panda and Penguin compliant SEO Services so that our clients from world over get the best results in terms of ranking and targeted traffic.

SEO (An Art or Science?)

Search Engine Optimization is a science that taps into search engine algorithms and a human visitor at the same time and we have mastered this art through years of experience in Search Engine Optimization industry. SEO has always been perceived as a science of effective usage of Meta tags, positioning of keywords organically in body text, and careful analysis of keyword density using popular software tools and techniques.But organic search engine optimization and search engine rankings are driven by a Natural instincts of an SEO Expert who not only has the right SEO strategy and knowledge of search engine algorithms, but also has a natural sense of organic SEO.
Search engine optimization services, can be broadly classified into 2 broad categories

On-page Optimization - Which ensures that the search engine understands your website well.

Off-page Optimization - Gaining the right signals / Vote from authority sources on the web.

On Page Optimization Activities

  • Keyword Research & Analysis
  • Competition Analysis
  • Content Optimization
  • Internal Linking structure Changes
  • URL Structure Changes
  • Site-map updating / creation
  • Keyword URL Mapping
  • Creation of Meta Information
  • Title tag (LSI Based)
  • Description tag (LSI Based)
  • Alt tags (LSI Based)
  • HTML Coding, Validation & Correction
  • H1, H2 & Strong tags
  • Canonical Issue Check
  • Error 404 page optimization
  • Xml Sitemap
  • Robots.txt
  • URL Architecture
  • Google, Bing & YAHOO Site map Authentication

Off Page Optimization Activities

  • Directory Submission
  • Social Bookmarking
  • Blog Commenting
  • Forum Commenting
  • Posting Stories in relevant blog websites
  • Submitting Articles in relevant article websites
  • Press Releases in relevant press releases website
  • RSS feed generation and submissions
  • Review Submissions
  • Q & A Submissions
  • Video Submissions (Video Provided by Client)
  • E-Book Submissions
  • Social Networking
  • 3 Way links
  • 1 way links

Pay Per Click (PPC)

Pay Per Click (PPC) is an extremely effective and necessary online advertisement method which drives qualified traffic to your website. What is great about PPC aside from the quality of the user searching is that you are charged only when the user clicks on the link to your site, not charge for simple showing up as a result or by an impression. There are many PPC search engines in the market. Best known is Google's format known as Google AdWords and Google AdSense. Bottom-line is the PPC model delivers exactly to the user what they are searching for, your goods and services.

The most effective way to generate high traffic with good impressions and clicks. You pay only when the user clicks on your advt. PPC is the most measurable, and because campaign changes are immediate.

Increase Lead Flow - Reach Nearly 80% of All Internet Users

Remarketing - Acquire Targeted Audience Who Have Already Visited Your Website

Video Ads - Harness The Power of Video Content

Website Optimizer - Test Variations of Landing Pages

Device Targeting - Target Devices Like iPhone, iPad and Smartphone

Hyper Local Advertising - Notify Customers When They Are Near Your Business

Adwords Express - Advertise on Google Maps, Search and Mobile Devices

Through a Profit By Search managed Pay-Per-Click (PPC) campaign you get:

Social Media Marketing

Social Media Marketing is both an art and technical science leveraging the power of social media platforms. It is used to convey your message and convert people to action. It's a process of bringing traffic or attention to your products or services through the use of social media sites. The goal of online marketing has always been the same, it's just the tools and the techniques used have evolved. Which is a great thing for all of us.

It takes 6 to 8 months to get results from Search Engine Optimization. However, business owners do not have time or patience to wait for 6 months. The solution is to use Web 2.0 or Social Media Optimization techniques to get quick results. You can get results within a Week or a month. Social Media sites like You Tube, FaceBook, MySpace have huge traffic. But you need experts who can help take advantage of these websites to market your business. There are thousands of Social Media websites, but you need to select best sites which can get you traffic.

Profit By Search follow the following rules for SMM to create buzz for your website:

  • Increase your Linkability. Static sites are a thing of the past, especially in terms of popularity. One of the best ways to have a voice online and be able to update your site daily is to have a blog. This allows you to have an RSS feed where people can catch up on your latest content.
  • Make Tagging & Bookmarking Easy. This means have your website setup so that it is easier for people to link to you. Such things can include buttons for submitting your site to Digg or tagging your site at Del.icio.us.
  • Reward Inbound links. This can be done by linking back to the people who link to you, visit their site and leave comments on their blog or generally help promote their site socially.
  • Help your Content travel. This is basically allowing your content that isn't specifically text spread around the web. Podcasts can be added to podcast directories while Video's can be submitted to the likes of Youtube and Metacafe.
  • Encourage the mashup. Youtube's success relied a lot on people being able to embed their videos elsewhere. Allow your content to be used elsewhere, a good example of this can be to ensure your updating content has an RSS feed.
  • Be a User Resource. This means having quality content on your site and being a place that people can come back to for the best content on a particular niche. This is also advised even if producing the content doesn't necessarily help you in terms of financial gain or even if it means linking out to your competitors.
  • Reward Users. If people are being active on your website submitting your content to places or leaving comments then reward them. Run a competition or just email them to show your appreciation. They will like the fact you recognise them and like what they are doing.
  • Participate. The best way to understand the enjoyment users get from being social on some of the top websites is to get in there and do it yourself. Not only that but comment on the blogs you read in your niche and encourage discussion on relevant forums and communities.
  • Know how to Target your Audience. Make sure you know who you are marketing. It would obviously be great to have everyone using you'r mortagage calculator tool but you have to be realistic in terms of the chances of that happening.
  • Create Content. Not just any content, but content that is remarkable or unique, content that can easily spread. No matter what industry you are in there is something unique you can create, whether it will spread or not is another matter but you have to create it to try.
  • Be Real. Don't try and be something your not, don't try and claim you do something you don't. Transparency is accepted and respected, blatent marketing where it isn't wanted is only bad for your name and the name of your company.
  • Choose your Tactics Wisely. 1% of people in Social Media are creating content, 9% will enrich the content and 90% of people are consuming the content, that is a lot of leverage. Work out what tactics have given the best outcome and work to re-produce those efficiently.